Amway is an American multi-level marketing company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.8 billion in 2018.

AMWAY was founded in Ada, Michigan, USA, by two lifelong friends and business partners, Jay Van Andel and Rich DeVos. They started business in 1959 out of the basements of their homes. Rich and Jay believed owning a business allowed people to have greater control of their lives and provide better for their families. So they built the AMWAY business to make it easier for other people to start and grow their own businesses. The founders entrepreneurial spirit continues to fuel AMWAY. Today, AMWAY is one of the largest privately held companies in the United States. It is still owned and run by sons of the founders.

Operating in more than 100 countries and territories, AMWAY manufactures and distributes more than 450 consumer products, which are supported by our team of more than 950 AMWAY scientists, engineers and technical professionals working across more than 75 R&D and quality assurance labs around the world. Top-selling brands for AMWAY include NUTRILITE vitamin, mineral and dietary supplements; ARTISTRY skincare products and colour cosmetics; and the eSpring water treatment system.

After more than a decade of vibrant growth since its establishment in 2002, AMWAY Singapore reached a new milestone in 2016 when it expanded into the heart of Singapore business and civic district with the introduction of a brand new shopping concept through the launch of the AMWAY City Shop. The City Shop offers Amway Business Owners (ABOs) a contemporary retail shopping experience with greater accessibility to its top-of-the-line brands and products and Brand Experience Centres and meeting facilities.

Today, it is a member of the Direct Selling Association of Singapore (DSAS), Consumers Association of Singapore (CASE) and the Health Supplements Industry Association of Singapore.