On Nov. 12, 2012, The Coca-Cola Company dove headfirst into the unchartered waters of brand journalism by reimagining our corporate website as a dynamic digital magazine and owned media channel. Inspired by leading online publishers and powered by social media, the pioneering storytelling brings the compelling stories behind our company and brands on who we are, what we do and why we do it to the forefront through a digital publishing experience designed to inspire, educate and provoke action. We made this big bet in digital content because we believed and still believe that authentic stories matter, that exceptional writing and visuals win the day, and that building a global digital newsroom and real-time PR tool could transform how we engage with all readers ,fans, employees, stakeholders, critics and more.