We are a homegrown brand managed to turn the public attention back to the humble potato chip. Despite that we were F&B newbies, and are actually finance-trained, we a Singaporean couple has invested $100K into potato chips. On 30 July 2018, Foodie Drools - F.EAST Potato Chips won the 2018 Asia Innovation Food award. We are very proud to have won the best new brand category!

It all begin when one day, we asked ourselves: "Why aren't potato chips available in more of our favourite local Singapore flavours?" Thus began the journey of our line of potato chips inspired by Asia's diverse cultures and mouth-watering cuisines. As compared to just creating Asian-inspired flavours (think: Tom Yum, Seaweed, Masala) we wanted Singapore-centric flavours.

We have obtained the Halal Logo for our potato chips.