Qingdao Haier is a leading global household appliance manufacturer headquartered in Qingdao, China. Qingdao Haier designs, manufactures and sells a wide range of household appliances including refrigerators, freezers, washing machines, air-conditioners, water heaters, kitchen appliances and small household appliances, with a comprehensive offering of smart household appliances.

In the era of the Internet and the Internet of Things, Haier transformed from a traditional manufacturing enterprise into a win-win IoT community ecology, leading global companies to take the lead in detonating the Internet of Things economy.

The company was founded on December 26, 1984. Under the guidance of the enterprise management philosophy and business philosophy of Zhang Ruimin, Haier Group complied with the development trend of the times and continuously implemented strategic transformation. After experiencing the brand building strategy, diversification strategy, internationalization strategy, global branding strategy and networking strategy, Haier has developed from the collective small factory on the verge of collapse into an ecological enterprise led by the Internet of Things.In 2018, Haier Group's global turnover reached 266.1 billion yuan with a year-on-year increase of 10%, and global profits and taxes were 33.1 billion yuan with a year-on-year increase of 10%. In 2018, Haier Group annual ecosystem revenue was 15.1 billion yuan, increasing by 75% as compared with the previous figure. Haier Group boasts 10 R&D centers, 24 industrial parks, 108 manufacturing plants and 66 marketing centers across the world.

Currently, Haier Group owns Haier, Casarte, GE Appliances, Fisher & Paykel, Candy, AQUA and Leader as its smart home appliances brands; RRS, Haier Consumer Finance, COSMOPlat and Shunguang in the IoT service area; Haier Bros in the cultural and creative industry. The global brand matrix closely balances the strategy of Smart Home Customization (smart home customized for a better life), providing customized home service solutions, through which the value of the food, clothing, residential and mutual entertainment ecology are shared among worldwide users.