Serial System owns and operates a synergistic global distribution network built on strong partnerships with suppliers and customers. It was established in Year 1988 and listed on the Main Board of the Singapore Exchange since July 2000. In Year 2013, which marked its 25th year in business, Serial System crossed the S$1 billion revenue mark, making it the largest electronic components distributor listed in Singapore. Serial System has a customer base of more than 7,000, spanning a diverse range of industries such as consumer electronics, telecommunication, household appliances, industrial, electronics manufacturing services, automotive and medical. Its major suppliers include Texas Instruments, Broadcom Limited, ON Semiconductor, Fairchild Semiconductor, SK Hynix, OSRAM Opto Semiconductors, TE Connectivity and Fingerprints. With more than 1,000 employees in fifty three offices and thirteen warehousing facilities in key Asian markets ' Singapore, Cambodia, China, Hong Kong, India, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand and Vietnam ' Serial System has one of the largest and most extensive distribution network in the region.

Dr. Derek Goh Bak Heng founded Serial System as a sole proprietorship in 1988, incorporated Serial System Ltd in 1992 and was the founding Chairman and CEO when the Company was listed in 1997. Dr. Goh is currently the Executive Chairman and Group CEO of Serial System Ltd with overall management responsibilities for the Group.

Being in close proximity to its customers and suppliers gives Serial System the ability to align itself to their goals, better understand their needs in order to reduce time-to-market and response time, and improve inventory management. In meeting their engineering and supply chain needs, Serial System has become their integral component for success. Serial System also enhances demand for its suppliers' components and contributes to its customers' product development by adding value to their products through design and other initiatives.

In Year 2014, Serial System entered a new chapter of growth by diversifying into the distribution of consumer products. Its current portfolio of consumer products consists of household appliances and lifestyle goods, including camera accessories, printer accessories, timepieces, motherboards and hard-disk drives. Major suppliers of consumer products distributed by Serial System include Hewlett-Packard, Intel, Asus, Apple, Canon, Samsung, Advanced Micro Devices and Fossil.