Founded in 2005, The World Brands Foundation (TWBF) formerly known as Asia Pacific Brands Foundation (APBF) is the world’s only branding foundation dedicated to developing brands in a myriad of business backdrops. TWBF with a Board of Governors who are experienced captains of industries and established brand icons.

Starting off on a modest note with the publication of branding articles in local media, TWBF has grown to become the authority in brands and branding and established its global footprints. The BrandLaureate Awards conceptualized in 2006 has become the most prestigious and coveted branding awards in the world. TWBF has moved on to include the SMEs Best Brands Awards, the Brand ICON Brand Leadership Awards, the Halal Best Brands Awards, the CEO Best Brands Awards and the CSR Best Brands Awards.

In 2017, it launched The BrandLaureate World Special Edition Awards in Ho Chi Minh City, Vietnam followed by Singapore and Hanoi in 2018. TWBF continues its global journey as it brings this prestigious Award to the world, providing brands with a platform to stamp their mark internationally.